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Rug photography, from one flat photo
Rugs are the hardest thing in the store to photograph and the most expensive thing to reshoot. Shotina takes one flat shot and gives you the room, the wall and the knot.
Your photo
Shotina
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Why rugs never photograph well
Every rug dealer has the same three photos: the whole piece from a stepladder, a corner on the warehouse floor, and a phone shot with someone's shoe in it.
You need height you do not have
A nine by twelve shot straight on needs a ladder and a clear floor. Most shops have neither, so the rug ends up skewed and the border goes soft.
Warehouse light kills the colour
Overhead fluorescent flattens wool and turns a warm madder red into brown. Buyers see the photo, not the rug.
Nobody can judge the size
A rug alone on white gives no sense of scale, which is the single question every buyer has before they order.
Room shoots do not scale
Staging one rug in a real room is a day of work. Doing it for two hundred pieces is not a plan, it is a fantasy.
What you get from one upload
Six compositions built specifically for rugs and runners, all from the same flat photo.
The size question, answered in the photo
A rug in an empty frame could be four by six or twelve by fifteen. Put it under a sofa and a coffee table and the buyer stops guessing, which is where most rug returns start.
- Furniture at believable proportions
- Room scenes matched to the piece size
- Runners shown in halls and on stairs
The pattern stays the pattern
Medallions, guls, herati borders and abrash all survive intact. Shotina moves the rug into a new setting, it does not redraw the design, so what arrives is what was on the page.
- Every motif and border kept
- True wool and silk colour
- Fringe and selvedge left as they are
Two hundred rugs, one afternoon
What dealers ask
Does it work for antique and hand-knotted rugs?
Yes. Hand-knotted pieces are the case it was built for, including worn areas and abrash, because those are exactly the details a buyer wants to see and a generic edit would smooth away.
Can I show the same rug in more than one room?
Yes. Run the room shot as many times as you like and each one comes back as a different interior. Each run spends one credit.
What about runners and odd sizes?
Runners get hallway and staircase scenes. Round and odd sizes are handled by the same room and wall compositions.
Will the room look the same on every rug?
No. Each generation builds its own interior, so a catalogue does not end up looking like the same sofa two hundred times.
Can I publish straight into my rug categories?
Yes. Shotina reads your existing WooCommerce categories and attributes, including size, origin and material, and publishes into them.
Start with the rug you cannot photograph
Free credits on every new account. One flat photo is all you need.