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About

Built for people who sell real things

Shotina came out of building online stores for rug dealers, jewelers and decor brands, and watching every single one of them get stuck in the same place.

A plain phone photo of a folded rug on a warehouse floor
The pattern

The site was never the problem

We would build a shop a dealer was proud of, and two weeks later the catalogue would be half empty. Not because the products were not there, but because photographing them was a job nobody had time for and nobody could afford to outsource.

A rug dealer with two hundred pieces in a warehouse cannot book a photographer two hundred times. So the good rugs stay in the back and the phone photos go online.

What we believe

Three rules we build against

01

The product is not negotiable

Change the room, the floor, the light, the props. Never the piece. A photo that improves the product is a return waiting to happen, and it costs the seller their reputation, not ours.

02

Finished, not almost finished

A folder of images is not the job. The job ends when the product page is live with the right photos in the right order and a description under them.

03

Priced like a tool, not a platform

One credit, one photo, no seats, no monthly minimum. A dealer with forty rugs should be able to try this for the price of lunch.

04

Made for the awkward categories

Rugs, jewelry and decor are the three hardest things to photograph and the three most photo-dependent things to sell. That is deliberate.

Every image on this site was generated, not photographed.

Including the rug in the hero, the ring on the hand and the vase on the shelf. If the output was not good enough to sell the product itself, it would not be good enough to sell yours.

Who is behind it

The short version

Team
A small studio that has been building and running e-commerce sites for rug and jewelry businesses for years, mostly in the United States.
Where it runs
Shotina is a hosted web app. Nothing to install, nothing to update, and no GPU to buy.
Where it is going
More categories, more scene control, and publishing to more platforms than WooCommerce. Tell us what you sell and it shapes the order.
Say hello

Tell us what you are trying to photograph

We answer every message, and the difficult cases are the interesting ones.